Uber One Student Shop: Invisible North
Responsible for designing the Popeyes section of the traveling shop
Assisted with the overall 3D design of the pop-up
The Uber One Shop let students grab essentials, win free merch, and capture photos at different photo moments
The traveling shop visited eleven college campuses
My renders and 3D design for the Uber One Shop brought the concept to life, which resulted in 25k new subscriptions
Renders and 3D design helped shape a dynamic, multi-campus experience—translating digital deals into a vibrant, physical activation that drove student engagement across the U.S
Netflix, GOODBYE YOU: Invisible North
My role was on the Initial 3D design for the full pop-up environment and spatial layout
The entry checkpoint where guests were folded into the experience
Custom moments built into the stacks to hide narrative fragments
A historic bookstore wrapped in the visual language of YOU to pull fans off the street.
A branded drop zone where fans claimed their proof of survival
A full scale physical recreation of Joe’s iconic room
A controlled set built for social sharing and emotional payoff
The narrative climax where the story and the architecture collapsed together
3300 total attendees and a three block long line with max capacity hit by three PM each day
Sui KBW: Invisible North
I assisted with 3D design and render production across the Impact Zone and An Evening With Sui, supporting spatial studies that translated brand energy into physical form at multiple scales
Impact Zone spatial studies translated brand velocity into built form. I assisted primarily on 3D design and render production to test scale, flow, and crowd density before fabrication
The Impact Zone was treated as both architecture and interface
My work supported alignment between brand intent and build execution during Korea Blockchain Week
Across both activations, I supported material definition, lighting balance, and branded surfaces
I assisted in visualizing both daytime conference conditions and nighttime event lighting scenarios
My contribution sat at the intersection of architecture and spectacle. Through 3D design and rendering, the Impact Zone and Evening With Sui experience became a spatial proof point for Sui’s presence at KBW
Bumble Love Stories: Invisible North
Assisted in crafting 3D environments for the Bumble Love Stories pop‑up, using spatial design and render work to visually express themes of love, connection, and community engagement
Assisted in visualizing key guest experiences, including a flower takeaway station, and a custom ice cream cart
Created detailed 3D renderings that translated real stories into warm, inviting visual experiences for visitors
Assisted in designing spatial layouts that balanced cozy, photo‑ready zones with fluid circulation, ensuring both storytelling impact
Produced render concepts for a dedicated Love Stories drop‑off
Helped create scalable 3D environments for the traveling pop‑up
The activation reached thousands with over 2,700 flower giveaways, 2,600+ popsicles, and hundreds of shared postcards and love notes—proving that real connection starts with thoughtful design
Propel Your City Project: Invisible North
Crafted immersive visuals and 3D designs that brought the Propel Your City Project’s fitness hubs and environments to life, amplifying the campaign’s focus on accessible wellness and local empowerment
Designed branded fitness zones that seamlessly integrated Propel’s visual language into every surface, material, and interaction point
Created scalable 3D assets and layouts adaptable to each location—ensuring visual consistency while allowing flexibility in real-world execution
Focused on natural lighting and dynamic materials to reflect the open
My 3D visualizations helped bring Propel’s mission to life, driving 360+ fitness classes and 3+ billion media impressions
Campaign featured Michael B Jordan
Walmart Creator: Noun
Led 3D design for Walmart’s Creator Program pop-up in NYC, created to unveil the brand’s Fall 2025 line of furniture and accessories to an invited group of tastemakers—merging elevated interiors with immersive brand storytelling
Guests engaged in personalized experiences like candle making, mug pressing, and napkin embroidery
Created detailed 3D visualizations that translated program goals into an engaging, walk‑through retail experience
Engineered render‑ready layouts that supported high‑traffic footfall, intuitive circulation, and clear sightlines to key show room activations
Developed fully rendered interior scenes that blended seasonal product displays with lived-in vignettes—allowing guests to experience Walmart’s Fall furniture line in a lifestyle-forward setting
Crafted each zone of the pop-up as a chapter in a visual narrative—from cozy living corners to styled accessory walls—highlighting the versatility and personality of the new collection
Designed immersive, photo-ready spaces that encouraged content creation and social sharing—bridging Walmart’s product line with the digital influence of its invited creator community
As lead 3D designer, I helped transform Walmart’s Fall 2025 collection into a fully realized physical experience— generating a wide reach of creator-driven posts
Cellar St. (Concept): Wine Enthusiast
Cellar Street reimagines the wine cellar as a street level encounter. As lead designer and renderer, I shaped the space to feel editorial yet lived in, where Wine Enthusiast’s authority meets the casual rhythm of the city
As lead designer and renderer for Cellar Street, I developed a pop up that blurs the line between interior and sidewalk. The layout frames wine tasting as a social ritual
Cellar Street was conceived as a window into Wine Enthusiast’s world. I led the design and all final renders, focusing on atmosphere
For Cellar Street, I served as lead designer and renderer, crafting a pop up that feels permanent in spirit but temporary in form
Amazon Prime The LA Bar: Invisible North
Led the full 3D design and rendering of The LA Bar, translating a cinematic SoCal concept into a spatially precise, production ready environment. The work balanced intimacy and scale within a live studio setting
Created multiple vignette configurations to test furniture density, color balance, and lighting warmth, shaping a space that felt relaxed yet intentional, like a film set frozen mid scene
Designed and visualized the scrim system as an architectural element, using translucency and curvature to soften the scale of the studio while framing the stage as the emotional core
Developed the Stage environment in 3D, including the circular stage, layered seating vignettes, scrim enclosure, and integrated screen system, ensuring clear sightlines and audience immersion from every angle
The LA Bar from idea to image, turning cinematic intent into a buildable, human scale environment that could perform